Social Media Strategy
Many business leaders feel the pressure to do something . . . anything . . . to establish a social media presence. Maybe you’re one of them.
But the truth is, the “something, anything” approach is probably worse than no social media presence at all.
Why?
A “something, anything” approach doesn’t know your audience. It doesn’t understand what your customers want, or what you want them to do. It doesn’t understand your business goals.
And all too often it results in a message that is inconsistent and lacks clarity, leaving your prospects and clients confused and skeptical. It gives them the impression that your organization is erratic and unreliable, a business that can’t be trusted.
Your social media efforts should help build trust with your community, not tear it down.
Create a Powerful Social Media Strategy.
The Social Media Strategy is for organizations that are trying to get better control of the energy and effort they are putting into social media while maximizing results.
Based on our years of experience providing business and social media strategies to large and small companies around the world, we’ve developed a unique process that ultimately provides you with a One-Page Social Media Strategy.
Don’t let the length fool you. The real power of strategy comes from how easy it is to execute, and your Social Media Strategy will be custom designed to do just that.
Your Social Media Strategy starts with a clear focus on:
- A deep understanding of your customers
- The business goals you are trying to achieve
- Who you and your organization really are, and what you stand for
Only when we understand these three key elements can we build a Social Media Strategy that will work for you.
What does the Social Media Strategy
provide you with?
- Clarity on your key clients and what they want
- Synthesis of the core themes that describe the organization
- A day-by-day Publishing Plan
- Key Themes and Topics to focus your messages
- The right platforms for you social media presence
- Guidance on your “Social Media Voice”
By now you know that social media can make a difference. You also know that you have to have the right social media strategy in place to get the outcomes you’re after.