Digital Strategy
Is your website performing the way it should?
Is your social media presence delivering the results it should?
How about your inbound marketing? Is it actually attracting the right prospects?
Being online isn’t enough Your customers need to see a consistent and clear picture of who you are no matter where they find you. That takes more than a website or a Facebook page.
You need a strategy.
The Digital Strategy assesses in detail what your current digital presence looks like and gives you a step-by-step plan to get things back on track, so you can get the results you’re after.
How will a Digital Strategy benefit your organization?
We will bring alignment between your online and offline sales and marketing activities to ensure that your clients and prospects have a single, unified experience every time they interact with your organization.
- Establish a strong online marketing presence
- Improve your search engine rankings
- Establish a strong social media presence to engage in powerful conversations that serve present clients and build powerful relationships with prospects
- Improve your use of email newsletters to reach your market
- Accelerate the sales process by making it easier for prospects to know what you do and how you do it
You will get a clear, prioritized plan on what needs to happen next, so you can reach the objectives that you’ve set for your organization.
What can you expect from a Digital Strategy?
The steps we recommend are not vague or abstract statements. They are specific, tangible actions that can be acted on immediately and with confidence.
The Digital Strategy covers a wide range of issues:
- Current state assessment
- Organizational capability rating
- Search engine ranking
- Search optimization actions
- Complete website analysis
- Definition of your Digital Voice
- Identification of social media platforms
- Social media publishing schedule
- Competitive Assessment
The Digital Strategy, starts with a 90 minute conversation where we will take you through our unique Strategy diagnostic. Once the Strategy is complete, you’ll receive a one-hour consultation to help define how best to put your custom Digital Strategy into action.