Social Media Publishing
When you’re not sure what to say, but start posting anyway, you’re in trouble.
Don’t do it. You risk sending the wrong messages, alienating your clients, and creating confusion. The “methodless enthusiasm” that characterizes the social media presence of so many businesses will not help you grow.
To use social media effectively, you need to:
- Post with consistency — ideally every day — so you maintain your connection with your customers
- Make sure every post is relevant and meaningful to your market
- Understand the specific functionality of each social media platform
- Know the specific rules governing social media sites such as Facebook, so you don’t violate them and get removed (this happens)
- Write compelling messages designed to prompt your followers to act… in very few words
- Know how to prompt people to share your content effectively
- Understand how to add images, links, videos and other media to your posts
- Build your audience by reaching out in the right ways at the right times
- Use the advertising and promotional capabilities of each platform in the best ways possible
- Know exactly what to do when people start to respond back to you online
The truth is, this is more than many organizations are able to do on their own. Imagine if you had to add this list to the tasks you already do on a daily basis. What would you have to stop doing?
And let’s be clear, contrary to popular wisdom, this is not a job that you hand to the intern.
They may be familiar with the tools, but more than anything this is a role that requires great judgment and business experience. Remember, this is a one-on-one conversation with your customers, and it’s all public.
Social Media Done Right
Social media is a critical business process and we take a professional, goal-oriented approach. We have an entire team of social media professionals who are 100% focused on how best to use each platform, the most effective way possible.
- We take the time to make sure we have an in-depth understanding of your business
- We work with you to establish a clear social media strategy
- Each social media post is carefully crafted in a way that will draw you closer to both your market and your business goals
- We write everything in your voice—people will hear you in every post
- Your target market will know that each message is meant for them
- We apply advanced behavioural psychology to build relationships that work, from trust models to NeuroLinguistic Programming
- Every message goes through an internal quality review process that is mapped against your social media strategy
Social Media that Works for your Business
We post for you 365 days of the year.
You review and approve every post.
You have full control over every aspect of your social media without having to manage every detail.
No matter what else is going on in your business, you’ll know that the right messages are going out to the right people, in your voice, to accomplish your business goals.
If you choose to get started right away, you’ll be giving your community the consistent, and powerful attention that will help strengthen your relationships with them.